01 Overview
The most convincing marketing you'll ever run doesn't look like marketing at all.
An ad tells someone a product is good. A real voice saying the same thing, unscripted, actually gets believed. We source and produce content that reads as native to the feed it lands in — built to earn trust, not to buy impressions.
We don't script performances. We find the people who would say it anyway, and hand them a camera.
What's included
- Creator sourcing, vetting & briefing
- UGC ad content for paid social
- Testimonial & review-style content
- Unboxing & demo videos
- Editing for a platform-native feel
Tools we use
- Creator networks
- CapCut
- Meta Ads Manager
02 How we work
Three things that never change.
We brief the hook, not the script.
Creators get direction on the message rather than a word-for-word script, because forced lines are the fastest way to lose the authenticity you are paying for.
We cast for fit, not follower count.
A smaller creator whose audience genuinely matches yours will out-perform a far bigger one whose audience does not.
We keep it raw on purpose.
Over-polished UGC stops looking like UGC. The slightly imperfect feel is the thing that makes it work at all.
Non-negotiables
- Creators matched on audience, not follower count
- Usage rights agreed in writing before filming
- Briefs cover the message, never the exact words
- Delivered in platform-native ratios and lengths
Yes. Sourcing, briefing, contracting and payment run through us, and the usage terms are agreed before anyone films.
However long the licence says — we negotiate the window up front, and we will tell you what extending it later would cost.
We treat the first batch as a test, run several hooks against each other, and put the budget behind whichever earns it.
The best ad you run this quarter might not look like an ad at all.
Tell us what you are trying to move, and we will tell you what it takes.