Services/ Search Engine Optimisation
✦ 09 · Growth & Visibility
Search isn't what it used to be. Neither is our SEO.
01 Overview
Ranking first doesn't matter if you're ranking for the wrong question.
Search is changing underneath everyone — AI answers, zero-click results, generative overviews. SEO built for 2015's Google no longer works. We build for where search is going: SEO, AEO, GEO and SXO working together so you stay visible however people are actually asking.
We don't chase keywords. We chase the exact question your customer is asking, and make sure you are the answer.
What's included
- Technical audits & fixes
- On-page & content optimisation
- Answer Engine Optimisation (AEO)
- Generative Engine Optimisation (GEO)
- Search Experience Optimisation (SXO)
- Link building & authority growth
Tools we use
- Ahrefs
- Semrush
- Search Console
- Screaming Frog
02 How we work
Three things that never change.
We fix the foundation first.
No amount of good content rescues a site a crawler cannot read properly. Technical work comes before everything else.
We optimise for how people search now.
Voice, AI overviews and classic results each need a different answer. We build for all three rather than the one that used to matter.
We track rankings and revenue.
A first place that does not convert is a vanity metric. We measure the thing that moves the business.
Non-negotiables
- Technical foundation fixed before content work
- No paid links, ever
- Reported against revenue, not only rankings
- Every change logged so results can be attributed
Three months for early movement on most sites, six to twelve for competitive terms. Anyone promising faster is either buying links or picking terms nobody searches.
Answer Engine and Generative Engine Optimisation — making sure you are the source an AI answer cites, not just a result someone scrolls to. Increasingly it is where the click never happens at all.
We can, or we brief your writers. Either way the brief comes from the question the customer is actually asking, not a keyword volume table.
Being on page one means nothing if you're answering the wrong question.
Tell us what you are trying to move, and we will tell you what it takes.