Services/ Performance Marketing
✦ 10 · Growth & Visibility
Every rupee spent should have to answer for itself.
01 Overview
Impressions are a compliment. Conversions pay the bills.
We run paid campaigns across every major platform — Google, Meta, LinkedIn, Taboola, TikTok — built and optimised around the one number that actually matters: what comes back for what went in.
We don't run ads to be seen. We run ads to be bought from.
What's included
- Google Ads & search campaigns
- Meta & Instagram ads
- LinkedIn ads for B2B
- Taboola & native advertising
- TikTok ads
- Conversion tracking & funnel optimisation
Tools we use
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- GA4
02 How we work
Three things that never change.
We test small, and fast.
New creative and new audiences are proven on a small budget before any real spend goes behind them.
We optimise weekly, not quarterly.
Campaigns are reviewed against real performance data every week. Nothing runs on autopilot.
We kill what doesn't work.
An under-performing campaign gets cut or fixed immediately, not defended because it took effort to build.
Non-negotiables
- Conversion tracking verified before spend starts
- New creative proven on test budget first
- Reviewed against real data every week
- You own the ad accounts and the data in them
Enough for the platform to exit the learning phase — the number depends on your price point and conversion rate, and we will say honestly if a budget is too small to learn anything from.
We quote a management fee against scope. A percentage model rewards us for spending more of your money, which is the wrong incentive.
You do. We work inside your accounts, or set them up in your name and hand over access on day one.
Anyone can spend an ad budget. We make sure it comes back with interest.
Tell us what you are trying to move, and we will tell you what it takes.