01 Overview
People forget what you sell. They remember how you made them feel before they even scrolled past.
Most agencies hand over a style guide and call it branding. We build something closer to a personality — one that behaves the same way on a website, on packaging, in a feed and on the side of a delivery van. Consistency is not boring. It is what earns enough trust for a second purchase.
We don't design what looks good. We design what gets recognised — from three feet away, in two seconds, without the name in frame.
What's included
- Brand strategy & positioning
- Logo & visual identity systems
- Brand guidelines & tone of voice
- Packaging & collateral design
- Brand refreshes & rebrands
Tools we use
- Illustrator
- Photoshop
- Figma
02 How we work
Three things that never change.
We diagnose before we design.
Every project opens on positioning — who you are for, who you are not for, and what you want people to feel. Nothing visual happens until that is settled.
We build systems, not assets.
A logo on its own is not a brand. Colour, type, tone and imagery ship together as one toolkit, so the identity holds on a billboard and on a business card.
We stress-test before we ship.
Every identity is checked against real touchpoints — packaging mockups, social previews, app icons — so nothing breaks the moment it leaves Figma.
Non-negotiables
- Positioning agreed before any visuals
- Every mark tested at icon size
- Files delivered in editable source, not flattened exports
- Guidelines written so a stranger could apply them
No. Most brands run a phased rollout — digital first, then print and packaging as stock turns over. We sequence it so nothing looks half-finished in public.
Then we keep it. A refresh often means leaving the mark alone and rebuilding everything around it: colour, type, tone, layout and the rules that were never written down.
You do. Source files, fonts licensing guidance and the full guideline document transfer to you at the end of the project.
Your competitors have a logo too. The question is whether anyone remembers it.
Tell us what you are trying to move, and we will tell you what it takes.